St. Augustine wrote in Augustine Confessions:
"Thus they hate the truth for the sake of that other thing which they love because they take it for truth. They love truth when it enlightens them, they hate truth when it accuses them. Because they do not wish to be deceived and do wish to deceive, they love truth when it reveals itself, and hate it when it reveals them."
We like genuineness when it suits or helps us, but not so much when it exposes us or shows our wrong motives or conduct. Perhaps that is why there is a Jewish parable that says, “Truth is heavy, so few men carry it.”