Dr. Gary Bredfeldt, author of Great Leader, Great Teacher, has some poignant observations to share about the character of leaders. He notes that values are valuable as principles, qualities or standards. Values represent leader beliefs that come from heartfelt commitment—that indicate emotional investment. They can be morally neutral and subjective and, as society increasingly becomes relativistic, values (which are not moral absolutes) gain greater favor. Values can be personalized and tied to race, gender or class.