Keep It Simple and Profound

​Reelgood’s vision is “to be the place that people go to when they want to watch any TV show or movie.”[1]  What I appreciate about this vision statement is its simplicity.  One of the first keys to effectively communicating vision is to keep it simple.  If we have a grandiose concept that we want others to embrace it must not be overly wordy, complex or ambiguous.  

​Even better is when simple becomes profound.  Habitat for Humanity’s vision is “A world where everyone has a decent place to live.”[2]  They achieved the wisdom of Antoine de Saint-Exupery who said, "If you want to build a ship, don't herd people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."  Michelangelo, the famous artist called “the divine one,” noted, “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”[3]
 
Meditation
Matthew 4:19--Then He said to them, “Follow Me, and I will make you fishers of men.” (NKJV)
 
Jesus’ vision was simple and profound.  Part of what made His words so powerful was that He understood His audience. Peter, Andrew James and John were expert fisherman.  Jesus used language that they could relate to but on a much higher plane.  We know from John’s account that Andrew told Peter that Jesus was the Messiah.  So, when Jesus called them to leave their nets, His request was credible.  Therefore, they bought into what He was saying!  That same vision holds true for us over 2,000 years later.  If we will follow Jesus, He will transform us into people who can reach people with the gospel message.  

Are you struggling to get your message across?  Keep it simple and profound.  Life is too short to be stuck in the quicksand of confusion.  
 
Inspiration
Vision becomes a bold reason for living.  It is a badge of purpose that the bearer wears proudly and courageously.—George Barna in The Power of Vision          
 
©2018 Daniel York  ARR. Reveration is the weekly devotional ministry of First Cause.  If you would like to receive these devotionals go to www.firstcause.org and click on the “Click here to receive weekly devotionals” box.  Unlimited permission to copy this devotional without altering text or profiteering is allowed subject to inclusion of this copyright notice.      
 
Ecclesiastes 12:10-The Teacher sought to find delightful sayings and to accurately write words of truth.  (Holman CSB)
 
[1]https://fitsmallbusiness.com/vision-statement-examples/
[2]https://topnonprofits.com/examples/vision-statements/
[3]http://www.ideachampions.com/weblogs/archives/2011/01/50_awesome_quot_1.shtml